Customer Relationship Management Program Manager, Marketing - Lak
lead, design, launch and optimize Customer Relationship Management (CRM) campaigns for corporate communications strategies intended to drive company sales and profits, as well as building brand equity
determine the communication strategy and initiating the Communication Matrix (a document that highlights the distribution of activities across channels and identifies the timing and budget parameters) for corporate CRM marketing campaigns to increase customer acquisition, activation, retention, loyalty, and advocacy
provide expert CRM counsel and best practices to internal and external resources (e.g., Corporate Marketing Communications Managers (CMCMs), external agencies, etc.) on communication opportunities that can be leveraged within current marketing campaigns to increase loyalty and maximize sales and profits by enhancing customer relationships
manage assigned campaign budget allocations totaling up to $15 million for CRM marketing campaigns to ensure they are on time, fulfill communication strategy and are on budget
dedicate time to Marketing innovation and quality improvement
manage special Marketing Communications related assignments
Required Qualifications
Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
Minimum of four years of CRM marketing communications experience working with project budgets
Knowledge of CRM marketing principles, processes, techniques, and marketing communications planning and segmentation methods
Knowledge of the strengths and weaknesses of print (magazine, direct mail, newspaper,) broadcast (radio and TV) digital and social communication channels (online) and their related production methods
Knowledge of the resources the Marketing department provides to support other Publix departments
Knowledge of Retail, Corporate Purchasing and other Publix Support Departments' operations
Thorough knowledge of Microsoft Office Suite and project management computer software programs
Knowledge of CRM tools for campaign management, email marketing, marketing automation, business Intelligence and reporting
Project management skills
Problem solving skills
Budget management skills
Skilled in analyzing market research data, financial data, consumer research and database trends
Communicate effectively in written and verbal formats to all levels of support and management
Ability to work effectively as a leader or member of a cross-functional team
Time management skills
Negotiation skills
Work with minimal direct supervision
Team player attitude
Multicultural
Leadership skills
Presentation skills
Demonstrated commitment to being accountable for results, plus the ability and initiative to accept a high level of responsibility
Willingness to travel with overnight stays up to one week or longer
Willingness to work evenings, weekends or at home as needed
Preferred Qualifications
Minimum of six years' experience in CRM marketing communications in a large company/retailer with budget management responsibilities
Master of Business Administration or equivalent experience
Hours of Work Minimum 45 hours per week. Frequency of Pay Monthly Minimum Base Pay 4,650 Maximum Base Pay 7,010 Potential Annual Pay with Bonus 60,450 - 91,130 Year End Bonus One month's pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.
Benefits Information
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health plan (with prescription benefits)
Group dental plan
Group vision plan
Sick pay
Long-term disability insurance
Company-paid life insurance (with accidental death & dismemberment benefits)
Tuition reimbursement
Vacation pay
Free hot lunches (buffet-style) at facilities with a cafeteria
Paycheck direct deposit
Credit union
Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
6 paid holidays (associates can exchange the following holidays with their manager's approval:
New Year's Day, Memorial Day, Fourth of July, and Labor Day).
Address 3300 Publix Corporate Parkway City Lakeland State Florida Zip Code 33811-3311 Travel Frequency 0% Additional Information Please be sure to monitor your email including your spam folder, daily for communications you may receive during the recruiting and selection process for this position. Please do not use your Publix email address when applying.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
determine the communication strategy and initiating the Communication Matrix (a document that highlights the distribution of activities across channels and identifies the timing and budget parameters) for corporate CRM marketing campaigns to increase customer acquisition, activation, retention, loyalty, and advocacy
provide expert CRM counsel and best practices to internal and external resources (e.g., Corporate Marketing Communications Managers (CMCMs), external agencies, etc.) on communication opportunities that can be leveraged within current marketing campaigns to increase loyalty and maximize sales and profits by enhancing customer relationships
manage assigned campaign budget allocations totaling up to $15 million for CRM marketing campaigns to ensure they are on time, fulfill communication strategy and are on budget
dedicate time to Marketing innovation and quality improvement
manage special Marketing Communications related assignments
Required Qualifications
Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
Minimum of four years of CRM marketing communications experience working with project budgets
Knowledge of CRM marketing principles, processes, techniques, and marketing communications planning and segmentation methods
Knowledge of the strengths and weaknesses of print (magazine, direct mail, newspaper,) broadcast (radio and TV) digital and social communication channels (online) and their related production methods
Knowledge of the resources the Marketing department provides to support other Publix departments
Knowledge of Retail, Corporate Purchasing and other Publix Support Departments' operations
Thorough knowledge of Microsoft Office Suite and project management computer software programs
Knowledge of CRM tools for campaign management, email marketing, marketing automation, business Intelligence and reporting
Project management skills
Problem solving skills
Budget management skills
Skilled in analyzing market research data, financial data, consumer research and database trends
Communicate effectively in written and verbal formats to all levels of support and management
Ability to work effectively as a leader or member of a cross-functional team
Time management skills
Negotiation skills
Work with minimal direct supervision
Team player attitude
Multicultural
Leadership skills
Presentation skills
Demonstrated commitment to being accountable for results, plus the ability and initiative to accept a high level of responsibility
Willingness to travel with overnight stays up to one week or longer
Willingness to work evenings, weekends or at home as needed
Preferred Qualifications
Minimum of six years' experience in CRM marketing communications in a large company/retailer with budget management responsibilities
Master of Business Administration or equivalent experience
Hours of Work Minimum 45 hours per week. Frequency of Pay Monthly Minimum Base Pay 4,650 Maximum Base Pay 7,010 Potential Annual Pay with Bonus 60,450 - 91,130 Year End Bonus One month's pay (pro-rated in the first year) if associate remains employed through issue date of the bonus check.
Benefits Information
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health plan (with prescription benefits)
Group dental plan
Group vision plan
Sick pay
Long-term disability insurance
Company-paid life insurance (with accidental death & dismemberment benefits)
Tuition reimbursement
Vacation pay
Free hot lunches (buffet-style) at facilities with a cafeteria
Paycheck direct deposit
Credit union
Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
6 paid holidays (associates can exchange the following holidays with their manager's approval:
New Year's Day, Memorial Day, Fourth of July, and Labor Day).
Address 3300 Publix Corporate Parkway City Lakeland State Florida Zip Code 33811-3311 Travel Frequency 0% Additional Information Please be sure to monitor your email including your spam folder, daily for communications you may receive during the recruiting and selection process for this position. Please do not use your Publix email address when applying.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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